Privacy Statement

Welcome to EYLAE. We value your privacy and are committed to protecting your personal data. This comprehensive privacy policy outlines in detail how we collect, use, and safeguard your information when you visit our store and use our services. By accessing or using our services, you agree to the terms of this policy.

1. Information We Collect

1.1. Personal Information

Personal information refers to any data that can identify you as an individual. We collect this information to provide our services, process transactions, and communicate effectively with you. The types of personal information we collect include:

1.1.1. Contact Information

We collect your name, email address, phone number, and postal address to process your orders, send confirmations, and provide customer service. This information is essential for maintaining effective communication and ensuring you receive timely updates regarding your purchases. Additionally, this contact information allows us to send you notifications about changes to our policies, terms of service, and other important updates.

1.1.2. Payment Information

To process your payments securely, we collect your credit card details, billing address, and other financial data. This information is used solely for transaction purposes and is protected by encryption protocols to ensure its security. We do not store your complete payment card information on our servers. Instead, we use secure payment processors that comply with industry standards to handle your transactions.

1.1.3. Identification Information

In certain circumstances, we may collect government-issued ID numbers, such as a driver’s license or passport number. This is typically required for verification purposes, especially in cases of high-value transactions or where required by law to ensure compliance with regulatory requirements. Such information helps us prevent fraud and ensure the safety of your transactions.

1.1.4. Account Information

When you create an account with us, we collect a username, password, and other relevant information to secure your account and provide you with personalized services. Your account information allows you to track your orders, manage your preferences, and access exclusive content and offers.

1.2. Non-Personal Information

Non-personal information does not directly identify you but helps us understand how you interact with our services, allowing us to enhance and optimize them. This includes:

1.2.1. Usage Data

This encompasses information about your interactions with our website, such as the pages you visit, the time spent on each page, and the links you click. This data helps us analyze trends, improve our website’s functionality, and tailor our content to better suit your needs. Usage data may also include information about how you navigate our site, such as mouse movements, scrolling activity, and the sequence of pages viewed.

1.2.2. Device Information

We collect data about the device you use to access our services, including your IP address, browser type, operating system, and device type. This information assists us in optimizing our website for different devices and troubleshooting technical issues that may arise. Device information can also help us identify and prevent fraudulent activities by recognizing unusual patterns or devices.

1.2.3. Log Data

Our servers automatically record log data, which may include your IP address, browser type, operating system, referring URLs, and date and time stamps. This information helps us monitor the performance of our website, diagnose technical issues, and ensure the security of our systems.

1.3. Cookies and Tracking Technologies

Cookies and similar technologies are employed to enhance your experience on our website. They allow us to remember your preferences, understand your interactions, and provide personalized content. Specifically, we use cookies to:

1.3.1. Session Cookies

These cookies are temporary and expire once you close your browser. They are used to track your session and keep you logged in while you navigate our site. Session cookies ensure a seamless browsing experience by maintaining your login status and keeping track of your progress during transactions.

1.3.2. Persistent Cookies

Persistent cookies remain on your device for a set period or until you delete them. They store your preferences and settings to customize your experience on subsequent visits. For example, they can remember your login details, language preferences, and items added to your shopping cart.

1.3.3. Performance and Analytics Cookies

These cookies collect information about how you use our website, such as which pages you visit most often and any error messages you encounter. This data helps us improve our site’s performance and user experience by identifying and addressing issues.

1.3.4. Advertising Cookies

Advertising cookies are used to deliver targeted advertisements based on your browsing history and interests. They help us provide you with relevant content and measure the effectiveness of our marketing campaigns. These cookies may also be set by third-party advertising networks with whom we partner.

1.3.5. Web Beacons and Pixel Tags

We use web beacons and pixel tags (small graphic images) to track the effectiveness of our emails and online advertising. These technologies help us understand whether you open our emails, click on links, or interact with our advertisements, enabling us to optimize our marketing efforts.

1.3.6. Third-Party Analytics Tools

We utilize third-party analytics tools, such as Google Analytics, to gather and analyze data about our website’s usage. These tools use cookies and other tracking technologies to collect information about your behavior on our site. The data collected helps us understand user engagement, improve our services, and make data-driven decisions.

2. How We Use Your Information

2.1. To Provide and Improve Our Services

Your information is crucial for the operation of our business and enhancing your experience. This includes:

2.1.1. Processing Transactions

We use your contact and payment information to complete purchases, deliver products, and manage orders efficiently. Accurate and secure transaction processing is essential for maintaining your trust and ensuring timely fulfillment of your orders.

2.1.2. Communication

We send updates, notifications, and marketing communications related to our products and services. This includes order confirmations, shipping updates, promotional offers, and newsletters. Effective communication ensures that you are informed about the status of your orders and any relevant changes to our services.

2.1.3. Customer Support

We use your information to provide customer support, respond to your inquiries, and resolve any issues you may encounter. Providing prompt and effective customer service helps us build strong relationships with our customers and enhances overall satisfaction.

2.1.4. Improving Services

Analyzing usage data helps us enhance our website’s functionality, design, and content, ensuring a better user experience. By understanding how you interact with our site, we can identify areas for improvement and implement changes that make our services more user-friendly and efficient.

2.1.5. Personalization

We use your information to personalize your experience on our website, such as recommending products based on your browsing history and preferences. Personalization enhances your shopping experience by presenting you with relevant content and offers tailored to your interests.

2.2. For Security and Legal Compliance

We use your information to safeguard our business and comply with legal obligations. This involves:

2.2.1. Verification and Fraud Prevention

Utilizing identification and payment information to verify your identity and prevent fraudulent activities. This is crucial for maintaining the security and integrity of our services. Fraud prevention measures help protect both our business and our customers from unauthorized transactions and identity theft.

2.2.2. Legal Compliance

Retaining and sharing information as required by law, such as responding to court orders or regulatory requirements. This ensures that we adhere to legal standards and fulfill our legal obligations. Compliance with laws and regulations is essential for maintaining the trust and confidence of our customers and stakeholders.

2.2.3. Protection of Rights

Ensuring the safety and security of our users, our business, and the public by detecting and preventing security breaches, cyber-attacks, and other harmful activities. Protecting our systems and data from unauthorized access and malicious activities is a top priority to ensure the confidentiality and integrity of your information.

2.2.4. Risk Management

We use your information to assess and manage risks associated with our business operations. This includes conducting security assessments, monitoring for suspicious activities, and implementing measures to mitigate potential threats.

2.3. For Analytics and Research

We analyze your information to understand trends, enhance our services, and conduct research. This includes:

2.3.1. Usage Analysis

Studying how users interact with our website helps us identify areas for improvement, optimize user experience, and tailor our services to better meet your needs. By analyzing usage patterns, we can make data-driven decisions that enhance the overall functionality and usability of our site.

2.3.2. Market Research

Conducting surveys and research to gain insights into customer preferences, satisfaction, and behavior. This information is used to develop new products, refine marketing strategies, and improve overall customer satisfaction. Understanding our customers’ needs and preferences allows us to create more relevant and appealing offerings.

2.3.3. Performance Monitoring

We use analytics tools to monitor the performance of our website and services. This helps us identify and resolve technical issues, improve site speed and reliability, and ensure a smooth user experience.

2.3.4. Trend Analysis

By analyzing trends in user behavior and market dynamics, we can anticipate changes in demand, adapt our strategies, and stay competitive in the market. Trend analysis helps us identify emerging opportunities and challenges, allowing us to respond proactively.

2.3.5. Data Aggregation

We may aggregate and anonymize your data for research and analysis purposes. Aggregated data is used to generate insights and reports that help us understand broader trends and patterns without identifying individual users.

3. How We Share Your Information

3.1. With Third-Party Service Providers

We share your information with trusted third parties who assist us in operating our business. This includes:

3.1.1. Payment Processors

Companies that process your payment information to complete transactions securely. These providers adhere to strict security standards to protect your financial data. Our payment processors use advanced encryption and fraud detection technologies to ensure the safety of your transactions.

3.1.2. Shipping Companies

Services that deliver your purchased products to your address. We share your contact information and shipping details to ensure timely and accurate delivery. Reliable shipping partners help us provide a smooth and efficient delivery experience for our customers.

3.1.3. Marketing and Analytics Providers

Agencies and tools that help us understand user behavior, conduct market research, and effectively market our products. These providers assist us in analyzing trends, optimizing our marketing efforts, and reaching our target audience. By partnering with experienced marketing and analytics providers, we can enhance our strategies and achieve better results.

3.1.4. IT Service Providers

Third-party IT service providers who help us maintain and improve our website, applications, and infrastructure. These providers assist with hosting, data storage, security, and technical support, ensuring that our systems run smoothly and securely.

3.1.5. Customer Support Services

External customer support providers who help us manage and respond to customer inquiries and issues. By leveraging the expertise of professional customer support services, we can provide timely and effective assistance to our customers.

3.1.6. Fulfillment Centers

Third-party fulfillment centers that handle inventory management, order processing, and shipping logistics. These partners help us ensure that your orders are processed and delivered efficiently, improving the overall shopping experience.

3.2. For Legal Reasons

We may disclose your information if required by law or in response to legal processes. This includes:

3.2.1. Compliance with Laws

Sharing information with authorities to comply with legal obligations, such as tax reporting or responding to subpoenas. Compliance with legal requirements is essential for maintaining our business operations and reputation.

3.2.2. Legal Proceedings

Using or disclosing information in connection with legal claims, disputes, or defense against claims. This ensures that we can protect our legal rights and interests. In such cases, we may need to provide information to our legal advisors, courts, or other relevant authorities.

3.2.3. Investigations

Disclosing information to law enforcement or regulatory agencies as part of an investigation into suspected illegal activities or violations of our policies. Cooperating with investigations helps us maintain a safe and secure environment for our customers and comply with legal obligations.

3.2.4. Public Safety

Sharing information when necessary to protect the rights, property, or safety of our customers, employees, or the public. This may include disclosing information to prevent fraud, cyber-attacks, or other harmful activities.

3.3. Business Transfers

In the event of a business transaction, such as a merger, acquisition, or sale of assets, your information may be transferred to the new entity. This ensures continuity of service and protection of your data. We will notify you of any such changes and ensure that your information remains protected during the transition.

3.3.1. Due Diligence

During the due diligence process of a business transaction, we may share limited information with potential buyers or investors to evaluate the value and operations of our business. This information is shared under strict confidentiality agreements to protect your privacy.

3.3.2. Post-Transaction Integration

After a business transaction is completed, your information may be integrated into the new entity’s systems and processes. We will work to ensure that the new entity adheres to similar privacy and security standards to protect your data.

4. Your Rights and Choices

4.1. Access and Correction

You have the right to access and update your personal information. If any data is incorrect or outdated, you can request corrections by contacting us. We strive to ensure that your information is accurate and up-to-date, and we will promptly address any inaccuracies.

4.1.1. Requesting Access

You can request access to your personal information by contacting our customer support team. We will provide you with a copy of your data and details about how it is used and shared.

4.1.2. Updating Information

If any of your personal information changes, you can update it through your account settings or by contacting us directly. Keeping your information current helps us provide better service and ensure the accuracy of our records.

4.1.3. Verification Process

To protect your privacy, we may need to verify your identity before granting access to or making changes to your personal information. This verification process helps ensure that only authorized individuals can access or modify your data.

4.2. Opt-Out

You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly. We respect your preferences and will honor your request to stop receiving promotional messages.

4.2.1. Email Communications

To opt out of email communications, click the “unsubscribe” link at the bottom of any promotional email you receive from us. You can also manage your email preferences through your account settings.

4.2.2. SMS and Push Notifications

If you receive SMS or push notifications from us, you can opt out by following the instructions provided in the messages or adjusting your device settings.

4.2.3. Direct Mail

If you prefer not to receive direct mail from us, contact our customer support team to be removed from our mailing list.

4.3. Data Deletion

You can request the deletion of your personal data. We will honor such requests unless we need to retain the information for legal or contractual reasons. For example, we may need to retain certain data to comply with tax regulations, resolve disputes, or enforce our agreements.

4.3.1. Requesting Deletion

To request the deletion of your personal data, contact our customer support team. We will review your request and, if applicable, delete your information from our systems.

4.3.2. Exceptions

There are certain circumstances where we may not be able to delete your data, such as when we are required to retain it for legal or regulatory purposes. In such cases, we will inform you of the reasons for retaining your data.

4.3.3. Data Minimization

Even if we cannot delete your data entirely, we will take steps to minimize its use and ensure that it is only retained for as long as necessary.

4.4. Cookie Preferences

You can manage your cookie preferences through your browser settings. This allows you to accept or reject cookies and control how your information is tracked online. Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

4.4.1. Adjusting Browser Settings

Most web browsers allow you to manage your cookie settings. You can typically find these options in the “privacy” or “security” settings of your browser. From there, you can choose to block or delete cookies, as well as configure your browser to notify you when a cookie is being set.

4.4.2. Opt-Out Tools

There are also online tools and browser extensions available that can help you manage your cookie preferences and block tracking technologies. These tools provide additional control over how your information is collected and used online.

4.4.3. Impact on User Experience

While managing your cookie preferences can enhance your privacy, it may also affect your browsing experience. Disabling certain cookies may prevent you from accessing certain features or content on our website, such as personalized recommendations or saved preferences.

5. Data Security

We implement robust security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. This includes:

5.1. Encryption

Using SSL/TLS protocols to secure data transmitted over the internet, ensuring that your information is protected during transmission. Encryption helps prevent unauthorized access to your data while it is in transit between your device and our servers.

5.2. Access Controls

Restricting access to personal data to authorized personnel only, and implementing strict access controls to prevent unauthorized access. Access controls help ensure that only individuals with a legitimate need to access your data can do so.

5.3. Regular Audits

Conducting regular security audits to identify and mitigate potential threats. This includes vulnerability assessments, penetration testing, and security reviews to ensure our systems are secure. Regular audits help us identify and address security weaknesses before they can be exploited.

5.4. Data Anonymization

Where possible, we anonymize or pseudonymize personal data to protect your privacy. Anonymization involves removing identifying information from data sets, while pseudonymization replaces identifying information with pseudonyms. These techniques help reduce the risk of unauthorized identification.

5.5. Secure Storage

We use secure storage solutions to protect your data at rest. This includes encrypted databases, secure servers, and other protective measures to ensure that your information is safe from unauthorized access and breaches.

5.6. Employee Training

Our employees undergo regular training on data protection and security best practices. By educating our staff on the importance of data security and privacy, we can ensure that your information is handled with care and protected at all times.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy. Retention periods vary depending on the type of information and its use. Generally:

6.1. Transactional Data

Retained as long as required to complete and document transactions, comply with legal obligations, and resolve disputes. This ensures that we have accurate records for accounting, tax, and audit purposes.

6.2. Marketing Data

Retained until you opt out or request deletion. We will respect your preferences and remove your data from our marketing databases upon request. Regular reviews of our marketing data help ensure that we only retain information that is relevant and necessary.

6.3. Legal Compliance

Retained as necessary to comply with legal and regulatory requirements. This includes data required for tax reporting, regulatory compliance, and other legal obligations. Retaining this data helps us demonstrate compliance and avoid legal risks.

6.4. Account Information

If you have an account with us, we retain your account information for as long as your account is active or as needed to provide you with our services. If you close your account, we will delete or anonymize your information, unless we are required to retain it for legal or operational reasons.

6.5. Customer Support Data

Information related to customer support inquiries and interactions is retained for a period necessary to resolve your issues and improve our services. This helps us provide better support and track the resolution of past issues.

6.6. Data Deletion and Anonymization

When we no longer need your data for the purposes outlined in this policy, we will delete or anonymize it in a secure manner. Anonymization involves removing identifying information from the data set, making it impossible to link the data back to an individual.

7. International Data Transfers

Your information may be transferred to and processed in countries outside your jurisdiction, where data protection laws may differ. We ensure appropriate safeguards are in place to protect your data during such transfers, including:

7.1. Standard Contractual Clauses

Using contractual clauses approved by regulatory authorities to ensure that your data is protected during international transfers. These clauses establish legal obligations for the parties involved, ensuring that your data is handled in accordance with privacy standards.

7.2. Privacy Shield Frameworks

Complying with international data transfer frameworks where applicable, to ensure that your data is handled in accordance with recognized privacy standards. Participation in these frameworks demonstrates our commitment to protecting your data.

7.3. Adequacy Decisions

Transferring data to countries that have been recognized by regulatory authorities as providing an adequate level of data protection. Adequacy decisions help ensure that your data receives similar protection regardless of where it is processed.

7.4. Binding Corporate Rules

Implementing binding corporate rules (BCRs) for intra-group data transfers within our organization. BCRs are a set of internal policies and procedures that ensure data protection across all our entities worldwide.

7.5. Data Processing Agreements

Entering into data processing agreements with third-party service providers to ensure that they comply with our data protection standards. These agreements outline the responsibilities and obligations of each party in handling and protecting your data.

8. Changes to This Policy

We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website and, if necessary, through direct communication. We encourage you to review this policy regularly to stay informed about how we protect your information.

8.1. Notification of Changes

We will provide clear and timely notifications of any changes to this policy, ensuring that you are aware of any updates that may affect your rights or how your information is handled. Notifications may be sent via email, website banners, or other appropriate channels.

8.2. Reviewing and Accepting Changes

By continuing to use our services after changes to this policy are posted, you accept and agree to the updated terms. We recommend that you review the policy periodically to stay informed about how we protect your information.

8.3. Feedback and Inquiries

We welcome your feedback and inquiries regarding our privacy policy. If you have any questions or concerns about the changes, please contact us at the details provided below.